From biologist to candlemaker
After getting my PhD in cellular biology, I knew I wanted a creative career. So I used my science background to launch a skincare brand!
Sounds cool, right?
It was at first … but I soon found myself struggling to fit into the cutthroat cosmetics industry. Ironically the stress made my skin break out! I felt like a square peg in a round hole.
To calm my stress, I started pouring candles as a hobby, and gifting them to friends. I focused on creating fresh, sophisticated scents like the ones in my favorite boutiques — but without the hefty price tag. Soon, people were asking for them left and right.
... and that's when Modern Theory was born.
I launched the brand itself in 2019, with $1,000 and just 100 candles. And we sold out overnight!
Modern Theory quickly eclipsed my skincare business (which I shut down in 2020, phew!), and we’re now carried by over 20 retailers online and across the US (and growing!).
It’s been a wild ride! But the experience has shown me that I have the freedom to follow what inspires me, and to break free of expectations—even if they’re my own.
I hope my story empowers you to do the same.
"Candle smells incredible and brings back childhood memories I didn’t realize I had! Highly recommend."
- Nathalie B.
"Love all the Modern Theory candles!"
- Monica T.
"This candle smells soooooo good. It also looks pretty in any room with its simple nice design. Love it!"
- Yasmine R.